Cookie Policy
Cookies & Tracking
Last updated: May 29, 2026
This page explains the cookies and similar technologies (local storage, pixels) used on atlaslions.com, why we use them, and how you can change your choices at any time.
Your choices
You can change which cookie categories you allow at any time.
What is a cookie?
A cookie is a small text file a site asks your browser to store. We also use technologies that work like cookies — browser local storage and tracking pixels — which this policy covers.
The categories we use
- Strictly necessary— the site can’t work without these (session, consent record, fraud protection on checkout). Always on.
- Analytics — aggregate measurement of how the site is used. We default to Vercel Web Analytics which is cookieless; Google Analytics is only enabled with your consent.
- Advertising — Google AdSense and direct sponsor reporting. Only set with your consent.
- Personalisation — remembers preferences like the match-ticker dismissal. Local-storage only, no third-party tracking.
The cookies on this site
| Name | Provider | Category | Duration | Purpose |
|---|---|---|---|---|
| atlaslions_consent | atlaslions.com | Strictly necessary | 12 months | Stores your cookie preferences so the banner does not reappear. |
| atlaslions_session | atlaslions.com | Strictly necessary | Session | Maintains your session (signed-in admins only). |
| _vercel_* | Vercel | Strictly necessary | Session | Cookieless web analytics — aggregate page views, no personal profile. |
| _ga, _gid | Google Analytics | Analytics | Up to 24 months | Only set if you consent to Analytics. Measures site usage in aggregate. |
| __gads, __gpi, IDE, ANID | Google AdSense / DoubleClick | Advertising | Up to 13 months | Only set if you consent to Advertising. Used to deliver and measure ads, including frequency capping. |
| __stripe_mid, __stripe_sid | Stripe | Strictly necessary | 1 year / 30 minutes | Set only on shop checkout pages to protect against payment fraud. Required to take payments. |
Google Consent Mode v2
We use Google’s Consent Mode v2 to signal your choices to any Google service before it loads. By default, advertising and analytics signals are denied; they are only re-enabled if you opt in via the cookie banner or the “Manage cookies” control above.
Browser-level controls
Most browsers let you block or delete cookies. Blocking strictly necessary cookies will break parts of the site (sign-in and checkout). For more on managing cookies in your browser, see your browser’s help pages.
Do Not Track & GPC
We honour the Global Privacy Control (GPC) signal. When GPC is on, we treat it as a request to opt out of advertising cookies for your session.